I create thoughtful, commercially effective creative across brand, digital, e-commerce, print and packaging… and lead the people and processes that help great work happen.
I enjoy getting into the work, shaping ideas and raising the creative bar, while building practical systems that help teams work more consistently and efficiently.
I believe that the best brand systems don’t restrict ideas, they create space for better ones.
How I work
Creative direction & design
Turning ideas and strategy into clear, engaging creative across digital, e-commerce, print and packaging.
Visual storytelling
Using photography, art direction and design to create distinctive brand experiences and stronger customer connections.
Creative leadership
Growing teams, raising standards and creating environments where great work happens.
Creative systems & AI
Building frameworks and AI workflows that help teams move faster without compromising craft or quality.
KIND WORDS
Andrea is incredible at what she does.
She improved the quality & speed of our Design Team significantly, lifting both the standard of work & how quickly we’re able to deliver.
– Customer Retention Manager workmate