I worked at James Pascoe Limited for a year where I worked almost exclusively on the Whitcoulls brand. Its marketing campaigns consist of a number of catalogues during the year and frequent point of sale signage for instore. As the graphic designer for Whitcoulls I was responsible for updating existing creatives to reflect current promotions and design fresh creatives for use instore, online and in mailboxes nationwide.
This campaign was printed and ready to go when the nationwide Covid-19 lockdown at Level 4 occurred in March 2020. Unfortunately this campaign was not used at its intended time but I hope that it will be used at a later date.
This poster concept, along with the above concept were enthusiastically received by Whitcoulls and it was earmarked to be used later in the year. Unfortunately I was made redundant during lockdown, so will have to keep an eye out instore to see if it is used.